Increasing site visibility and the number of visitors is easy. With proper SEO (search engine optimization) tools and SEO companies, you can achieve greater conversion rates, especially if you own a business site. These SEO tools, whether paid or free, make your life easier while these SEO companies increase your conversion rates. Aside from the popular Google Analytics and Keyword Planner, here are the best SEO tools that you can use in optimizing your site.
Site Health Analytics
These tools such as SEMRush help us determine the health of a site. The function of these tools determines whether a link is working fine or whether the keywords really help in results page ranking of a search engine. These tools also help us to know the type of keywords that generate inbound links and identify whether a site has a sudden drop in organic traffic.
If we find out that these sites are penalized in some way, we try to avoid creating links, inbound or outbound, to these sites. Linking to a penalized site is like a rotten apple among the good ones. It affects your ranking and you may even be penalized for linking, even if you are not doing anything wrong.
Link Building and Checking tools
Link building is an important tool when it comes to boosting site ranking. It is similar to a popularity vote. The more inbound links that point towards your site, the better is your rank in the search engines, generally. However, with the updates to the search engines algorithm, links that do not have quality on them are now disregarded. What are these links? Links from comments, or from article submission sites have now a “no follow” tag. They are now useless, no matter how many comments you make from other sites. Social media links also have low priority in the search engine ranking but are important in creating awareness for your site.
Checking your links is just as important as building them. With these link-checking tools, you can distinguish the links that are working and those that are not. Broken links are no good since they hinder the crawlers in finding your site. However, you can also use these broken links to drive traffic to your site. How? The broken link tool finder can help you determine the number of people linking to that links. From there, look for the original page (or site) and reconstruct the content in a more updated, more relevant manner.
This tool like the content marketer helps you find information such as email in the web. Using these email addresses, you can reach out to a more specific audience. This finder tool is an important addition to a content marketer who wants to build a good email list. If you are a content marketer, then, this tool should be part of your resources. To maximize the benefits of using such tools, construct a personalized tool
Keywords are essential. They make your site more visible to the search engine’s crawlers, but you should those that are appropriate for your site. With this tool, you can find the right primary and secondary keywords to include in your content. Do not forget to test for keyword density. You would not want keyword stuffing to ruin your chance in reaching the top pages.
Page Speed Simulator
Lightning page speed loading is now a must. It may not be a top priority right now, but one of the major search engines is using page speed as one of the criteria in ranking. If your site is loading like a snail, you will most likely get a lower rank. To see if your pages are loading fast, try using a tool to simulate the loading process. One example is the Google PageSpeed Insights. This tool mimics the loading of pages and rate how fast or slow your pages are.
We use these tools, one or all of them, to optimize our clients’ sites. Some of these tools are free but most of them are paid. Thus, we can maximize their benefits. Free are good but premium tools are better in helping us create a customized optimization plan for our clients.
SEO Explode is one of the best seo companies that can help you use professional link building and analytical tools to build quality links to your website.