The Best SEO Tools that can Help you Increase Conversion Rates

Increasing site visibility and the number of visitors is easy.  With proper SEO (search engine optimization) tools and SEO companies, you can achieve greater conversion rates, especially if you own a business site. These SEO tools, whether paid or free, make your life easier while these SEO companies increase your conversion rates. Aside from the popular Google Analytics and Keyword Planner, here are the best SEO tools that you can use in optimizing your site.

Site Health Analytics

These tools such as SEMRush help us determine the health of a site. The function of these tools determines whether a link is working fine or whether the keywords really help in results page ranking of a search engine. These tools also help us to know the type of keywords that generate inbound links and identify whether a site has a sudden drop in organic traffic.

If we find out that these sites are penalized in some way, we try to avoid creating links, inbound or outbound, to these sites. Linking to a penalized site is like a rotten apple among the good ones. It affects your ranking and you may even be penalized for linking, even if you are not doing anything wrong.

Link Building and Checking tools

Link building is an important tool when it comes to boosting site ranking. It is similar to a popularity vote. The more inbound links that point towards your site, the better is your rank in the search engines, generally. However, with the updates to the search engines algorithm, links that do not have quality on them are now disregarded. What are these links? Links from comments, or from article submission sites have now a “no follow” tag. They are now useless, no matter how many comments you make from other sites. Social media links also have low priority in the search engine ranking but are important in creating awareness for your site.

SEO tools for Your website

Checking your links is just as important as building them. With these link-checking tools, you can distinguish the links that are working and those that are not. Broken links are no good since they hinder the crawlers in finding your site. However, you can also use these broken links to drive traffic to your site. How? The broken link tool finder can help you determine the number of people linking to that links. From there, look for the original page (or site) and reconstruct the content in a more updated, more relevant manner.

Information Finder

This tool like the content marketer helps you find information such as email in the web. Using these email addresses, you can reach out to a more specific audience. This finder tool is an important addition to a content marketer who wants to build a good email list. If you are a content marketer, then, this tool should be part of your resources. To maximize the benefits of using such tools, construct a personalized tool

Keyword Research

Keywords are essential. They make your site more visible to the search engine’s crawlers, but you should those that are appropriate for your site. With this tool, you can find the right primary and secondary keywords to include in your content. Do not forget to test for keyword density. You would not want keyword stuffing to ruin your chance in reaching the top pages.

Page Speed Simulator

Lightning page speed loading is now a must. It may not be a top priority right now, but one of the major search engines is using page speed as one of the criteria in ranking. If your site is loading like a snail, you will most likely get a lower rank. To see if your pages are loading fast, try using a tool to simulate the loading process. One example is the Google PageSpeed Insights. This tool mimics the loading of pages and rate how fast or slow your pages are.

We use these tools, one or all of them, to optimize our clients’ sites. Some of these tools are free but most of them are paid. Thus, we can maximize their benefits. Free are good but premium tools are better in helping us create a customized optimization plan for our clients.

SEO Explode is one of the best seo companies that can help you use professional link building and analytical tools to build quality links to your website.

The Best SEO Tools in the Internet

seoWe have been hearing a lot about search engine optimization. When it was introduced ten years ago, thousands of site owners, bloggers, and e-businesses alike paid SEO services to gain more visitors and increase their page rankings. Along with the emergence of many SEO companies, many internet marketers developed SEO tools. Whether you pay or DIY your site optimization, here is our discussion on the best features of SEO tools that you should look out for.

Page speed analyzer

The readers’ experience is the top priority of any site owner. As site owners, we should ensure that the pages load in the fastest speed possible.  Owning a tool, which examines the speed of how a site loads a page can aid you in enhancing your site and in the development of your content marketing and optimization plans. It becomes more useful when the majority of your users are browsing through their mobile devices. Fast page loading can bring you more visitors. If you are an internet marketer, fast loading of pages may mean more leads.

Traffic Evaluator

Visitor traffic is the lifeblood of a site. Without traffic, a site is as good as a dead mouse. Select an SEO tool, which can help you evaluate the specific pages that are driving more traffic, the links that bring you good traffic or the search engines that help you gain visitors. Tools that can aid you to analyze the different traffics from links, social shares or search engines must be part of your SEO toolkit.

Keyword planner and analyzer

One of the most important features of an SEO tool enables you to evaluate keywords and their effect on your site traffic. Keywords are the best optimizations that you can integrate into your site. The proper and strategic placement of these related keywords can bring great benefits such as increased site traffic and visibility in the search engines, thus, you need a tool that can help you plan and analyze which appropriate keywords are excellent for your niche.

LSI Keywords Generator

seo-marketThe SEO tools available on the internet can help you analyze primary keywords related to your industry or niche topic, but the best tool can aid in determining LSI keywords. LSI keywords are also important in optimizing your site. These LSI keywords are related to your primary keywords and search engines use these words as additional signals in ranking pages in results pages. A tool, which can help you generate LSI words, is a great addition to the many tools you can use to create an optimized site. You can use it to generate ideas on what related topics to write or videos to make.

Tools for Link-Building

Link building is another signal that search engines use to rank pages.  The more links you have, the easier it is for crawlers to index your site. These links signal the web crawlers that your site deserves to be indexed and be ranked in results pages.

Link Checker

We know that link building is essential in reaching the top pages. The more quality outbound links that your site gains, the better your ranking is in search engines. However, as time passes by, these links may become broken and may no longer be clickable, thus, you need to check on these links occasionally to ensure that they still provide value in the ranking of your pages. Broken links prevent the web crawlers from reaching the other pages or parts on your site. If you have many links, monitoring them one by one is difficult so having one or two tools to help you check whether your links are still working would be useful.

Search Trends Analysis Tool

This analysis tool helps you determine how web users research certain words and which words are trending in the search engines or on the internet. Moreover, you get to know how users combine words to search specific topics on the internet. One example of trends analysis tool is the Google Trends. In this tool, you can assign specific groupings to know how they are trending in the Google search engine. Combined with the keyword analysis tool, you can create a powerful SEO plan to boost your ranking in page results.

Ideas Generator

Thinking of ideas and turning them into content worthy to publish requires hard work, especially if you have been maintaining your site for years. To help you with the generation of ideas, include a tool that can find outdated content in your arsenal. See if you can modernize this content without plagiarizing. How can this tool help you with your site optimization? This tool can help you in creating fresh ideas. Search engines love fresh content. Constantly updating your site means activity and search engine crawlers index site’s pages with many activities going on.

List of Paid and Good SEO companies

Actually, this may not be a tool now, but may be useful someday. When you need to hire a marketing or SEO consultant, having a list of good SEO companies would be great. Do you even need one? Maybe yes, maybe no. The answer is up to you. We just want to give you an advice on how to find the right company in case you need an SEO expert. Find a company that has a good record of accomplishment.

We hope that our list can help you find the right tools that you can use in the optimization of your site.