We have been hearing a lot about search engine optimization. When it was introduced ten years ago, thousands of site owners, bloggers, and e-businesses alike paid SEO services to gain more visitors and increase their page rankings. Along with the emergence of many SEO companies, many internet marketers developed SEO tools. Whether you pay or DIY your site optimization, here is our discussion on the best features of SEO tools that you should look out for.
Page speed analyzer
The readers’ experience is the top priority of any site owner. As site owners, we should ensure that the pages load in the fastest speed possible. Owning a tool, which examines the speed of how a site loads a page can aid you in enhancing your site and in the development of your content marketing and optimization plans. It becomes more useful when the majority of your users are browsing through their mobile devices. Fast page loading can bring you more visitors. If you are an internet marketer, fast loading of pages may mean more leads.
Visitor traffic is the lifeblood of a site. Without traffic, a site is as good as a dead mouse. Select an SEO tool, which can help you evaluate the specific pages that are driving more traffic, the links that bring you good traffic or the search engines that help you gain visitors. Tools that can aid you to analyze the different traffics from links, social shares or search engines must be part of your SEO toolkit.
Keyword planner and analyzer
One of the most important features of an SEO tool enables you to evaluate keywords and their effect on your site traffic. Keywords are the best optimizations that you can integrate into your site. The proper and strategic placement of these related keywords can bring great benefits such as increased site traffic and visibility in the search engines, thus, you need a tool that can help you plan and analyze which appropriate keywords are excellent for your niche.
LSI Keywords Generator
The SEO tools available on the internet can help you analyze primary keywords related to your industry or niche topic, but the best tool can aid in determining LSI keywords. LSI keywords are also important in optimizing your site. These LSI keywords are related to your primary keywords and search engines use these words as additional signals in ranking pages in results pages. A tool, which can help you generate LSI words, is a great addition to the many tools you can use to create an optimized site. You can use it to generate ideas on what related topics to write or videos to make.
Tools for Link-Building
Link building is another signal that search engines use to rank pages. The more links you have, the easier it is for crawlers to index your site. These links signal the web crawlers that your site deserves to be indexed and be ranked in results pages.
We know that link building is essential in reaching the top pages. The more quality outbound links that your site gains, the better your ranking is in search engines. However, as time passes by, these links may become broken and may no longer be clickable, thus, you need to check on these links occasionally to ensure that they still provide value in the ranking of your pages. Broken links prevent the web crawlers from reaching the other pages or parts on your site. If you have many links, monitoring them one by one is difficult so having one or two tools to help you check whether your links are still working would be useful.
Search Trends Analysis Tool
This analysis tool helps you determine how web users research certain words and which words are trending in the search engines or on the internet. Moreover, you get to know how users combine words to search specific topics on the internet. One example of trends analysis tool is the Google Trends. In this tool, you can assign specific groupings to know how they are trending in the Google search engine. Combined with the keyword analysis tool, you can create a powerful SEO plan to boost your ranking in page results.
Thinking of ideas and turning them into content worthy to publish requires hard work, especially if you have been maintaining your site for years. To help you with the generation of ideas, include a tool that can find outdated content in your arsenal. See if you can modernize this content without plagiarizing. How can this tool help you with your site optimization? This tool can help you in creating fresh ideas. Search engines love fresh content. Constantly updating your site means activity and search engine crawlers index site’s pages with many activities going on.
List of Paid and Good SEO companies
Actually, this may not be a tool now, but may be useful someday. When you need to hire a marketing or SEO consultant, having a list of good SEO companies would be great. Do you even need one? Maybe yes, maybe no. The answer is up to you. We just want to give you an advice on how to find the right company in case you need an SEO expert. Find a company that has a good record of accomplishment.
We hope that our list can help you find the right tools that you can use in the optimization of your site.